Are you being penalized for not having a responsive designed (mobile friendly) website? Research states that nearly 60% of all internet searches come from mobile devices. I create all my websites with the mobile view in mind first. Mobile optimization has become more important for SEO and Google Ranking. After getting that right, I start the desktop view.
Another important feature of web development has become security. All of my website urls begin with https which means that they have a SSL certificate verifying that they are encrypted with a Secure Socket Layer. I also use several security programs to keep your site from being hacked with malicious code.
Websites must be built for people and for search engine optimization. Google bots and others need to be able to clearly identify what your business and services are about. Site-wide and on-page SEO is built into your website from the beginning using keywords in content, titles, headers, alt text, and meta descriptions.